About Us
At Apparel Arabians, we’ve spent years crafting the most powerful combinations of our two favorite subjects–media and the most beautiful horse breed in the world. Our award-winning productions are backed by a passion for the Arabian and for placing each horse, farm, and breeding or training program in its best light.
We believe that each horse has a story worth telling, so whether it’s for the purpose of marketing your program, selling the next superstar, or commemorating the one you already have, Apparel Arabians can design a custom strategy to suit your taste and your budget.
Jason Parmer (owner/director)
Captivated by horses in his first horseback riding class in college, Jason combines a love for the majesty of horses with a belief in and a passion for creating media. He’s as skilled with a camera as he is with Photoshop, and his extensive web and marketing backgrounds bring together great potential for integrated, targeted campaigns. through the lens of his HD camera, he captures the power and the subtle nuances of a horse’s personality and unique beauty.
Christine Amerman (producer) has spent her life learning about horses and has landed with an Egyptian Arabian as her very own. She has a background with Quarter Horses, Thoroughbreds, and many lesson ponies, has competed successfully in equitation and hunter/jumper. From middle school on, she worked at stables and around the house to earn the money to pursue riding. She’s found a way to combine her love and knowledge for media with her most favorite subject and has won multiple national awards for her horse-focused work.
Graley (talent/muse) is the Egyptian Arabian that provides us plenty of inspiration, eye candy, and humor. A two-year-old gelding, Graley may not pull his weight on the production team, but enjoys putting on a show in between groomings. His laid-back, carefree approach to life reminds us not to take ourselves to seriously, and his presence in our lives is the best reminder that this really is all for love of the horse.